Xiaohongshu Marketing Solution
Solution highlights
Welcoming around 2.8 million mainland visitors each month in 20241, Hong Kong’s deepening ties with the Greater Bay Area open up new growth opportunities for SMEs. HKT’s one-stop Xiaohongshu (XHS) Marketing Solution helps you elevate brand awareness and expand seamlessly into the mainland market.
XHS’s average monthly active users2
XHS users search for recommended products and reviews3
Apply for designated business services simultaneously to unlock exclusive discount!
Solution plans
Designed for SMEs new to XHS marketing, this covers all basic professional-account features. Our expert team will quickly establish your brand image and attract your target audience.
Pro Account (專業號) Setup
We assist with registering your XHS Pro Account and obtaining official blue-tick verification to build credibility.
Content Creation
We craft localized XHS content using Mainland internet vernacular for greater resonance—while avoiding sensitive topics that could trigger account suspension.
SMEs can flexibly add services to suit diverse marketing needs, ensuring your campaigns deliver the best possible result.
Advertising
Tailored ad planning for precise targeting, accompanied by regular performance reports.
KOL/KOC Promotion
Recommendations of suitable KOL and KOC to produce everyday-style product-recommendation posts or short videos, driving engagement.
XHS E-commerce Setup
Setup of a XHS Shop so users can purchase directly via livestream or posts—eliminating platform switching and leveraging the in-app ecosystem to lift sales.
Partner with agencies featuring 10+ years of Mainland China digital-marketing expertise to help Hong Kong SMEs enter the market.
Offer business broadband, Wi-Fi and Greater Bay Area 5G data packages—tailored combinations that cover your daily operating needs.
Support applying for government funding and adding supplementary services to boost online marketing, business growth, and digital transformation.
Funding Scheme
Apply for the “BUD Fund – E-commerce Easy” subsidy to enhance your XHS marketing. This program matches funding at a 3 : 1 ratio (applicant : government), offering up to HK$800,000 per project for online store or app development, ad placements, and website creation or optimization.
