Welcoming around 2.8 million mainland visitors each month in 20241, Hong Kong’s deepening ties with the Greater Bay Area open up new growth opportunities for SMEs. HKT’s one-stop Xiaohongshu (XHS) Marketing Solution helps you elevate brand awareness and expand seamlessly into the mainland market.
Xiaohongshu Marketing Solution
Increase Your Brand’s Exposure in China
214M
XHS’s average monthly active users2
>40%
XHS users search for recommended products and reviews3
Apply for designated business services simultaneously to unlock exclusive discount!
XHS Promotion and Operations
Designed for SMEs new to XHS marketing, this covers all basic professional-account features. Our expert team will quickly establish your brand image and attract your target audience.
Pro Account (專業號) Setup
We assist with registering your XHS Pro Account and obtaining official blue-tick verification to build credibility.
Content Creation
We craft localized XHS content using Mainland internet vernacular for greater resonance—while avoiding sensitive topics that could trigger account suspension.
SMEs can flexibly add services to suit diverse marketing needs, ensuring your campaigns deliver the best possible result.
Advertising
Tailored ad planning for precise targeting, accompanied by regular performance reports.
KOL/KOC Promotion
Recommendations of suitable KOL and KOC to produce everyday-style product-recommendation posts or short videos, driving engagement.
XHS E-commerce Setup
Setup of a XHS Shop so users can purchase directly via livestream or posts—eliminating platform switching and leveraging the in-app ecosystem to lift sales.
HKT’s one-stop service helps you choose the most suitable plan
Pinpoint Mainland Market Insights
Partner with agencies featuring 10+ years of Mainland China digital-marketing expertise to help Hong Kong SMEs enter the market.
Flexible Bundle Deals
Offer business broadband, Wi-Fi and Greater Bay Area 5G data packages—tailored combinations that cover your daily operating needs.
Effortless Business Expansion
Support applying for government funding and adding supplementary services to boost online marketing, business growth, and digital transformation.
SME Government Funding Scheme
Apply for the “BUD Fund – E-commerce Easy” subsidy to enhance your XHS marketing. This program matches funding at a 3 : 1 ratio (applicant : government), offering up to HK$800,000 per project for online store or app development, ad placements, and website creation or optimization.
Enquire now to learn more!
FAQ
How does a Xiaohongshu Pro Account (專業號) differ from a standard account?
A Xiaohongshu Pro Account is a profile designed specifically for brands and enterprises. Compared with a standard account, it unlocks enhanced commercial features—such as in-app advertising, expanded private messaging, a branded store, and official giveaway campaigns. HKT offers a range of tailored promotional packages for SMEs to meet diverse business needs.Click here to enquire now
Why should an SME set up a Xiaohongshu Pro Account? (專業號)
Companies that successfully set up a Xiaohongshu Pro Account receive Blue-tick verification4, enabling them to run ads and open an in-app store. This not only helps establish product reputation and quickly target your ideal customers but also boosts brand credibility and consumer trust. HKT provides one-stop consulting and support services for SMEs to help you choose the perfect business solution.Click here to enquire now
Which industries are suitable for marketing on Xiaohongshu?
Xiaohongshu suits most industries—retail, F&B, services, and more. However, certain products/services remain restricted and cannot apply for a Professional Account:
X Medical services and pharmaceuticals
X Unlicensed financial services
X Religious goods or memorabilia
X Funeral and mortuary services
X Bath and massage services
X Tobacco products
If you’re unsure about eligibility, please contact us for a free consultation. Click here to enquire now
What documents are required to register a Xiaohongshu Professional Account?
- Copy of Business Registration Certificate
- Copy of Certificate of Incorporation
- Copy of the contact person’s ID card
All document requirements are subject to Xiaohongshu’s official application procedures.
HKT provides a one-stop service for Xiaohongshu Professional Account application and promotion, helping you seize business opportunities and streamline administrative procedures. Click here to enquire now
What’s the difference between a Xiaohongshu multi-category shop (專營店), single-brand shop (專賣店), and flagship store (旗艦店)?
Each Hong Kong company may open up to two Xiaohongshu Shops (any combination of types). Below is a quick guide to each shop type’s features and recommended strategies—choose the one that best aligns with your brand and goals:
| Shop Type | Features | Strategy |
| Multi-Category Shop (專營店) | Sells products within the same category (e.g., beauty, furniture, pet supplies) but not limited to one brand. | Ideal for merchants with a diverse product range. |
| Single-Brand Shop (專賣店) | Sells products of a single brand; merchant must hold brand authorization. | Best for emphasizing flagship products and building brand reputation. |
| Flagship Store (旗艦店) | Operated by the brand owner directly. | Perfect for highlighting exclusivity and reinforcing brand image. |
For eligibility queries, feel free to reach out for a free consultation. Click here to enquire now
1Source: PartnerNet《Visitors Arrivals To Hong Kong in 2024》
2Source: QuestMobile《2024年新媒體生態盤點》
3Source: SODA Global Marketing 《Mastering Xiaohongshu (Little Red Book APP): The Ultimate Guide to Chinese Social Media Marketing》
4The final review decision lies solely with Xiaohongshu’s review personnel.
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